Cultural Values Profile

The Cultural Values Profile is a research-based inventory that will help you understand your personal orientation on ten cultural value dimensions. You can compare your value orientations with others on your team who complete the profile as well as see how your orientations compare with the tendencies of people from the ten largest cultural clusters in the world. The ten dimensions measured in the profile are listed below.

The Cultural Values Profile is available in English as well as Brazilian Portuguese, Italian, Japanese, Simplified Chinese, and Spanish.



Emphasis on individual goals and individual rights


Emphasis on group goals and personal relationships


Low Context (Direct)

Emphasis on explicit communication (words)

High Context (Indirect)

Emphasis on indirect communication (tone, context)

Power Distance

Low Power Distance

Emphasis on equality and shared decision-making

High Power Distance

Emphasis on differences in status; superiors make decisions



Emphasis on quality of life


Emphasis on being busy and meeting goals

Uncertainty Avoidance

Low Uncertainty Avoidance

Emphasis on flexibility and adaptability

High Uncertainty Avoidance

Emphasis on planning and predictability



Emphasis on established rules and standards that apply to everyone


Emphasis on unique standards based on specific relationships



Emphasis on collaboration and a nurturing approach


Emphasis on competition, assertiveness, and achievement

Expressiveness (Neutral/Affective)

Non-Expressive (Neutral)

Emphasis on non-emotional communication and hiding feelings

Expressive (Affective)

Emphasis on expressive communication and sharing feelings

Time Orientation

Short-Term Time Orientation

Emphasis on immediate outcomes (success now)

Long-Term Time Orientation

Emphasis on long term planning (success later)

Focus (Monochronic/Polychronic)

Monochronic (Linear)

Emphasis on one thing at a time; keep work and personal life separate

Polychronic (Non-Linear)

Emphasis on different things at the same time; mix work and personal life

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