Cultural Values Profile

Our Cultural Values Profile measures individual preferences that influence approaches to life, school, and work.

What are Cultural Values?

All humans have “Cultural Values” that they learn starting in childhood.

We have synthesized research in this area to focus on ten cultural values that differ greatly between nationalities, ethnicities, religions, age groups, and other demographic classes of people. For more information on the research basis of the Cultural Values Profile, click here.

Cultural Values are neither good nor bad, but they describe basic tendencies in the way that people prefer to work and live. By understanding your own preferences in this area and comparing them with typical norms for other groups you will develop insights that can help you understand other people’s actions and improve your interpersonal effectiveness.

What are the 10 Values?

How are Cultural Values Different from Cultural Intelligence?

Cultural Values are personal preferences that remain relatively stable over time. Understanding your own preferences and learning about the typical preferences of others can help you anticipate possible similarities and differences in ways people approach life and work. Cultural Values can differ among individuals with similar cultural backgrounds and also between two individuals from different cultural backgrounds.

In comparison, Cultural Intelligence is a skill set that predicts effectiveness in diverse situations by measuring capabilities in four distinct areas: CQ Drive, CQ Knowledge, CQ Strategy, and CQ Action.

More detail on CQ

Cultural Values Profile vs. Cultural Intelligence Assessment

Compare Below

Cultural Values Profile

Self-Ratings & Norms for the 4 CQ Capabilities

Self-Ratings & Norms for the 13 CQ Sub-dimensions

✔ Personal Preferences on the 10 Cultural Values

✔ Cultural Clusters

✔ Personal Action Plan

✔ Tips for working with people on both ends of the value continuum

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CQ Pro Assessment

✔ Self-Ratings & Norms for the 4 CQ Capabilities

✔ Self-Ratings & Norms for the 13 CQ Sub-dimensions

✔ Personal Preferences on the 10 Cultural Values

✔ Cultural Clusters

✔ CQ Development & Action Plan

Tips for working with people on both ends of the value continuum

Learn More

Ten Cultural Values

INDIVIDUALISM/COLLECTIVISM

Individualism versus Collectivism is the extent to which you think of yourself primarily as an individual versus primarily as a member of a specific group (e.g., your family or work group).

POWER DISTANCE

Power Distance is the extent to which you prefer a flat, egalitarian approach to leadership versus a more top-down, hierarchical leadership style.

UNCERTAINTY AVOIDANCE

Uncertainty Avoidance is the extent to which you prefer to be flexible and adapt to changing circumstances versus reducing and avoiding uncertainty.

COOPERATIVE/COMPETITIVE

Cooperative versus Competitive is the extent to which you prefer to achieve results collaboratively versus competitively.

TIME ORIENTATION

Time orientation is the extent to which you prefer to focus on immediate results versus results that may come several years later.

CONTEXT (DIRECT/INDIRECT)

Context is the extent to which you prefer communication that is explicit, direct, and clear versus communication that is more indirect, emphasizes harmony, and saving face.

BEING/DOING

Being versus Doing is the extent to which you prefer quality of life versus proactively working toward goals.

UNIVERSALISM/PARTICULARISM

Universalism versus Particularism is the extent to which you prefer to apply the same standards to everyone versus making exceptions for friends and family.