Cultural Values Profile

The Cultural Values Profile is a research-based inventory that will help you understand your personal orientation on ten cultural value dimensions. You can compare your value orientations with others on your team who complete the profile as well as see how your orientations compare with the tendencies of people from the ten largest cultural clusters in the world. The ten dimensions measured in the profile are listed below.

The Cultural Values Profile is available in English as well as Brazilian Portuguese, Italian, Japanese, Simplified Chinese, and Spanish.

Individualism/Collectivism

Individualism

Emphasis on individual goals and individual rights

Collectivism

Emphasis on group goals and personal relationships

Context

Low Context (Direct)

Emphasis on explicit communication (words)

High Context (Indirect)

Emphasis on indirect communication (tone, context)

Power Distance

Low Power Distance

Emphasis on equality and shared decision-making

High Power Distance

Emphasis on differences in status; superiors make decisions

Being/Doing

Being

Emphasis on quality of life

Doing

Emphasis on being busy and meeting goals

Uncertainty Avoidance

Low Uncertainty Avoidance

Emphasis on flexibility and adaptability

High Uncertainty Avoidance

Emphasis on planning and predictability

Universalism/Particularism

Universalism

Emphasis on established rules and standards that apply to everyone

Particularism

Emphasis on unique standards based on specific relationships

Cooperative/Competitive

Cooperative

Emphasis on collaboration and a nurturing approach

Competitive

Emphasis on competition, assertiveness, and achievement

Expressiveness (Neutral/Affective)

Non-Expressive (Neutral)

Emphasis on non-emotional communication and hiding feelings

Expressive (Affective)

Emphasis on expressive communication and sharing feelings

Time Orientation

Short-Term Time Orientation

Emphasis on immediate outcomes (success now)

Long-Term Time Orientation

Emphasis on long term planning (success later)

Focus (Monochronic/Polychronic)

Monochronic (Linear)

Emphasis on one thing at a time; keep work and personal life separate

Polychronic (Non-Linear)

Emphasis on different things at the same time; mix work and personal life

Take the Cultural Values Profile

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