Long Form Case Studies
Read success stories from organizations that have used CQ to address their multicultural challenges and opportunities. Visit regularly for additional impact case studies.
Culturally intelligent (CQ®) organizations attract and retain top talent, innovate in the face of disruption, plan for what’s around the corner, and adapt when customer needs shift. CQ leaders are inclusive, curious, and challenge the status quo. Their teams work and relate effectively across various cultural contexts including nationality, ethnicity, gender, generations, and cognitive diversity. See firsthand how The Cultural Intelligence Center has brought CQ to life for just some of our partners.
CQ Case Study – School District
Large independent school district creates racial equity program
SUMMARY: Bespoke program designed to use Cultural Intelligence (CQ) as a strategy to address racial equity and create an anti-racist campus community.
RESULTS: 10-Month Timeline | Certified 100+ Internal Facilitators | Trained Over 22,000 Employees
CQ Case Study – Corporation
Leadership Development Program Improves Customer Satisfaction Scores
SUMMARY: Mid-sized IT company contacted the Cultural Intelligence Center to design and facilitate a program that would help the leaders address the challenges of supporting culturally diverse customers
RESULTS: 6-Month Program | Cost Savings Estimates of Millions of Dollars | 20% Increase in Customer Satisfaction
CQ Case Study – University
studies indicate the need to prepare students for work in a global economy
SUMMARY: Most Australian employers report that university graduates are ill-equipped to work with people from different cultural backgrounds. Queensland University of Technology (QUT) is determined to change that with their graduates by implementing a course to their IT curriculum highlighting Cultural Intelligence
RESULTS: CQ Pre/Post Assessment | 83% Increase in Cultural Drive | Student Satisfaction Scores of 4.6 (out of 5)
CQ Case Study – Corporation
global organization on verge of becoming obsolete
SUMMARY: To remain relevant, a multi-billion dollar global organization identified cultural intelligence as a critical capability needed by all of their leaders. Cultural Intelligence is added to the core values of the organization.
RESULTS: 4-Month Program | Tripled Business Proposal Implementation | 25% of Participants Promoted Within 2 Years
CQ Case Study – Corporation
pharmaceutical company reduces product delays by 25%
SUMMARY: Large pharmaceutical company with global footprint has project teams that work with multiple offices across many geographies and time zones and they are consistently frustrated by what they described as inefficiencies, interpersonal misunderstandings, and as a result, delays in getting new medications to market. Key leaders in the company asked the Cultural Intelligence Center to help them pilot the implementation of CQ with the project management team from this research group.
RESULTS: 3-Month Program | Improved team efficiency | New PMs required to be trained in CQ | 25% fewer delays in meeting deadlines | Fewer instances of team conflicts
CQ Case Study – Organizations
Expat Learning Curve Drops from 9 Months to 3 Months
SUMMARY: As one of the largest banks in world, this firm sends thousands of individuals who are the top performers in the company annually on short and long-term global assignments each year. However, many of them take a long time to find their stride when relocating (particularly those assigned to the Middle East and parts of Asia) due to steep learning curves & feeling unprepared with what little training they received. The company worked with the Cultural Intelligence Center to design a program to more effectively equip and support the leaders going on global assignment.
RESULTS: 3-6 Month Program | Early attrition rate dropped by 15% | Replicated program on smaller scale for more frequent travelers | Average time to feel “fully functional” in roles dropped from 8-9 months to 3 months | Increased confidence and effectiveness of expats
CQ Case Study – University
Undergrads Better Prepared for Global Careers
SUMMARY: University with one of the most esteemed business schools in the world didn’t have a tangible means to assess and develop intercultural competence and global skills among their students. The Cultural Intelligence Center worked with the administration to develop a leadership program that would involve every undergraduate student in the business school.
RESULTS: 3 Year Program | Greater degree of assimilation between students of different cultural backgrounds | Connection between students’ study abroad experience and prospective jobs is better articulated |
CQ Case Study – Organization
Revised Study Abroad Program Leads to Increase in CQ Scores
SUMMARY: Organization works with individuals and universities to send thousands of students on study abroad programs each year & prides itself on running programs that truly immersed students in the local culture. They began using the CQ Assessment before and after students traveled and discovered that only one of the four CQ capabilities was consistently increased through their programs—CQ Knowledge. The organization worked with the Cultural Intelligence Center to do a complete audit of their programs
RESULTS: 2 Weeks – 1 Semester Program | CQ Strategy and CQ Action scores increased by more than 15% | T2 (Post-Trip) CQ scores were significantly higher than the worldwide norms for CQ. | 10% increase in post-trip ratings received by students, parents, and university partners who implemented program |
CQ Case Study – University
University of Michigan Students Prepared for Global Workplace
SUMMARY: 169 students participated in a variety of faculty-led, study abroad programs in different locations around the world with the goal of determining the impact of the study abroad experiences on students’ cultural intelligence. Each student completed the Pre- and Post CQ Assessment. The study abroad office worked with the Cultural Intelligence Center to develop a strategy for effectively using the assessment and supporting curriculum to more strategically use the programs to improve CQ.
RESULTS: 2-8 Weeks | Students showed significant improvement in three of the four CQ capabilities (CQ Knowledge, CQ Strategy and CQ Action) | Increase in scores has positive implications for their effectiveness in the marketplace. | Improvement in following skills (Cross-Cultural Adaptation, Intercultural Judgement, Cross-Border Negotiation, & Strategic Leadership Effectiveness) |
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