CQ® Sales: Use Cultural Intelligence to Reach New Markets
The world of selling has changed drastically over the past decade. Not only has social media completely revolutionized the sales process, but globalization has had a dramatic effect on how much organizational and individual cultural values play a role in a seller’s ability to penetrate a new company, uncover new sales opportunities, and close a deal. In many instances, the process has become far more complex, thereby contributing to significantly longer sales cycles, smaller deal sizes and decreased revenue.
CQ® Sales: Use Cultural Intelligence to Reach New Markets is an interactive workshop that teaches sales professionals how to leverage the cultural values of an organization, team, or decision maker to open more sales opportunities, shorten sale cycles, and close more deals.
Learning Outcomes
- Understand CQ and how it can benefit a sales professional
- Develop an understanding of 10 cultural values and how to leverage them to conduct better sales discovery, pitching and negotiating
- Recognize the cultural values that are most relevant to the sales process
- Construct a strategy for selling to individuals, teams and business units with certain combinations of cultural values
You Will Receive
- Access to CQ Starter and MyCV™ e-learning courses
- CQ Your Sales Guide (40-page guide you can reference anytime)
- Personal Cultural Values Profile
- Case Studies
- CQ Sales Simulation Materials
- Real-time feedback on your ability to sell into new markets
- Certificate of Completion that can be shared and added to your social media accounts
- Digital Badge to validate your accomplishments. Showcase your digital badge on your email, resume, and social media accounts!
Introducing CQ Talent™: Ensuring a Culturally Intelligent Hiring Process
A new product that uses the CQ Assessment for the purposes of assessing prospective job candidates.
Designed for use by recruiters and hiring managers to assess prospective candidates Cultural Intelligence (CQ), cultural values, attitude towards diversity, work values, team fit, and more.
Based on the well-validated CQ Assessment, with new measures of validity that provide feedback on candidate:
- Self-presentation
- Work Values
- Attitude towards Diversity
- Psychological Ownership of Work
- Attention to Detail
- Improved hiring knowledge helps avoid costly mistakes
- Objective feedback reporting helps address bias in the process
- Feedback includes optional data on “fit” with prospective team
- Cost and time investment are minimal – a few dollars per job
- The recruiter prepares a short “job profile” and sets up a new “job search” in the CQ Learning Portal
- Candidates take the CQ for Hiring Assessment online
- Each candidate’s assessment generates a feedback report to the recruiter and hiring manager
- Additional reporting includes a comparison of cultural values:
- Candidates Cultural Values are reported against Team values
- Candidates Cultural Values are compared to those of the recruiter and the hiring manager
- Time investment is minimal: 10 minutes to set up a new job search; 20-25 minutes for a candidate to complete the assessment
Complete package includes
- Access to unlimited online candidate assessments*
- Comprehensive reference manual with setup instructions and report interpretation discussion
- Interview guide with possible interview questions
- Online e-learnings for hiring and supervising managers
- Live support for setup or questions
*CQ Talent™ is a subscription-based product with annual pricing based on estimated annual hires. Contact us for pricing.
A new product that uses the CQ Assessment for the purposes of assessing prospective job candidates.
Designed for use by recruiters and hiring managers to assess prospective candidates Cultural Intelligence (CQ), cultural values, attitude towards diversity, work values, team fit, and more.
Based on the well-validated CQ Assessment, with new measures of validity that provide feedback on candidate:
- Self-presentation
- Work Values
- Attitude towards Diversity
- Psychological Ownership of Work
- Attention to Detail
- Improved hiring knowledge helps avoid costly mistakes
- Objective feedback reporting helps address bias in the process
- Feedback includes optional data on “fit” with prospective team
- Cost and time investment are minimal – a few dollars per job
- The recruiter prepares a short “job profile” and sets up a new “job search” in the CQ Learning Portal
- Candidates take the CQ for Hiring Assessment online
- Each candidate’s assessment generates a feedback report to the recruiter and hiring manager
- Additional reporting includes a comparison of cultural values:
- Candidates Cultural Values are reported against Team values
- Candidates Cultural Values are compared to those of the recruiter and the hiring manager
- Time investment is minimal: 10 minutes to set up a new job search; 20-25 minutes for a candidate to complete the assessment
Complete package includes
- Access to unlimited online candidate assessments*
- Comprehensive reference manual with setup instructions and report interpretation discussion
- Interview guide with possible interview questions
- Online e-learnings for hiring and supervising managers
- Live support for setup or questions
*CQ Talent™ is a subscription-based product with annual pricing based on estimated annual hires. Contact us for pricing.
CQ Go™: Preparing for your Overseas Study
The majority of international students report feeling lonely and stressed during a significant amount of their overseas experience. Meanwhile, universities are receiving pressure to ensure that international students add value and graduate.
Now, based on the world renowned research on cultural intelligence (CQ), CQ Go™ gives students a highly interactive, engaging e-learning course that will set them up to succeed overseas. Hosted by Chris DeRushia, a young and energetic CQ guru and teacher, students gain highly practical skills for how to prepare for life inside and outside the classroom.
one-hour course | Life-long benefits
The one-hour course will help students:
- Learn the importance of cultural intelligence for their overseas study
- Practice solving three real-life dilemmas faced by other international students
- Create an action plan to ensure success during the overseas studies.
- Receive downloadable resources for easy reference during and after the course
Upon completion of the course, the learner will:
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- Know what to expect in a Western classroom
- Be better equipped to socialize with peers from Western cultures
- Develop problem solving skills for multicultural conflicts
- Prepare to interview for jobs and internships in Western cultures
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