Assessments
Our research-based assessments are designed to measure effectiveness in diverse situations and to promote a deeper understanding of our own approaches to life and work and how those compare to others.
Getting Started with CQ Assessments
What Are Cultural Values (Behavioral Preferences)?
Cultural values, also known as behavioral preferences, are preferences people have for navigating life. They indicate how people prefer interacting, communicating, planning, and completing tasks. By understanding and comparing your preferences with the preferences of others, you will develop insights that can help you improve your interpersonal effectiveness. Behavioral Preferences are neither good nor bad, rather they describe how you prefer to do things. Learn more about Behavioral Preferences.
Watch a short video on Cultural Values here

Utilizing the Cultural Intelligence (CQ®) Framework
Once you understand your own Cultural Values, you can apply the CQ Framework to improve how you interact and work more effectively with others.CULTURAL INTELLIGENCE, or CQ®, is a globally recognized way of assessing and improving effectiveness in culturally diverse situations. It’s rooted in rigorous, academic research conducted across more than 100 countries and it’s being used by leading companies, universities, and governments around the world.
Rather than memorizing facts about different cultures and applying stereotypes, CQ gives individuals and organizations a model for diagnosing and responding to complex intercultural situations. Learn more about Cultural Intelligence.
In culturally diverse situations, CQ predicts:
- Personal Adjustment and Adaptability
- Judgement and Decision-Making
- Negotiation Effectiveness
- Trust, Idea-Sharing, and Innovation
- Leadership Effectiveness
- Profitability and Cost Savings
What's Your CQ?
The 4 pillars of CQ are:

Assessing your Cultural Values and Cultural Intelligence

Once you understand your own Cultural Values, you can then use the CQ model to help improve your interactions with others.
We recommend assessing your own Cultural Values and Cultural Intelligence by picking one of our Assessment options below.
DID YOU KNOW: Your CQ is not fixed. With some simple but intentional goals and strategies, you can enhance your CQ.
CQ ASSESSMENT OPTIONS
We have a variety of assessments that measure Cultural Intelligence (CQ) and Cultural Values (CV). Our CQ Assessments measure an individual’s capability to work and relate effectively with people from different nationalities, ethnicities, and cultural backgrounds. Our Behavioral Preferences Profile measures individual preferences that influence approaches to life, school, and work. Our most popular assessments are below. Contact us if you are looking for something specific.
CQ Pro Assessment
Measure Cultural Intelligence & Cultural Values-
Self-Ratings and Norms for the 4 CQ Capabilities and 13 CQ Sub-dimensions
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Personalized Development & Action Plan
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Personalized Behavioral Preferences Map
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Available in Multiple Languages
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Customized Feedback Report
CQ Pre/Post Assessment
Measure Cultural Intelligence Over Time-
Self-Ratings and Norms for the 4 CQ Capabilties and 13 CQ Sub-dimentions (at Time 1 and Time 2)
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Personalized Development & Action Plan
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Personalized Behavioral Preferences Map
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Available in Multiple Languages
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Customized Feedback Report
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Compare Pre/Post Assessment Scores
Behavioral Preferences Profile
Assess Your Behavioral Preferences-
Practical tips for approaching life, relationships and work
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Personalized Development & Action Plan
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Personalized Behavioral Preferences Map
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Available in Multiple Languages
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Customized Feedback Report
Feedback Report
Those that purchase a CQ Assessment receive a customized CQ Feedback Report. The report identifies your strengths and developmental opportunities for functioning effectively in multicultural settings.
CULTURAL VALUE ORIENTATIONS
Individuals have personal preferences or individual cultural value orientations. Sometimes individual orientations reflect one’s nationality or ethnicity but not always. In the report, we show your personal orientation on ten cultural value dimensions compared to the tendencies of ten cultural clusters.
View images of a sample Feedback Report.





