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Starbucks adds CQ Certification to Diversity Program

Nov 7, 2016
  • CQ in Organizations
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Whether it’s encouraging baristas to engage in conversations about race, using coffee cups to send a provocative message, or building awareness about coffee farmers around the world, Starbucks has never shied away from difficult conversations regarding diversity and inclusion. Internally, Starbucks has spent the last couple years strategically building awareness about unconscious bias. Now, Starbucks has decided that cultural intelligence offers them the ideal follow-up to moving beyond awareness to building the skills needed to relate and work effectively with partners and customers from different cultural backgrounds.

Starbuck’s senior leadership has been talking with the Cultural Intelligence Center for the last year about how to best leverage their work on diversity and inclusion. The research-basis of cultural intelligence combined with its application to domestic and global diversity made CQ the next step in the company’s long term commitment to diversity and inclusion. In January, a group of Starbucks leaders from around the world will be certified to use the CQ assessments and tools both because it fits strategically with Starbuck’s purpose and because it makes good business sense!

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Cultural Intelligence Center

678 Front Ave NW, STE 340
Grand Rapids MI 49504

Phone: +1 616.855.1737
Fax: +1 616.828.1926

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  • Solutions
    • NEW
    • Diversity, Equity and Inclusion
      • Diversity, Equity and Inclusion Resources
    • Assessments
      • CQ Basic Assessment
      • CQ Pro Assessment
      • CQ Pre/Post Assessment
      • Cultural Value Profile
      • CQ 360° Assessment
      • CQ 360° Assessment (Teams)
    • E-Learning
      • MyCQ™
      • MyCQ™ for Study Abroad
      • MyCV™
      • MyUB™
      • CQ Go™
    • Workshops
      • CQ® Your Bias Virtual Workshop
      • Developing CQ Virtual Workshop
      • CQ® Sales: Use Cultural Intelligence to Reach New Markets
    • Certifications
      • CQ Certification
      • Cultural Intelligence TTT
      • Unconscious Bias TTT
    • CQ Talent
    • Webinars
    • Calendar
    • CQ® Leadership Academy
  • About CQ
    • Books and Resources
    • Case Studies
    • Research
      • Articles
    • Global CQ
    • Domestic CQ
    • Culture
    • Blog
    • FAQs
  • For Organizations
    • Business
    • Education
    • Government
    • Faith Based
  • CQ Credentials
  • CQ Store
    • Existing Users
    • New Users
    • Books and Resources
    • Pay Bill

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