Our research-based assessments are designed to measure effectiveness in diverse situations. Using our CQ assessments as a starting point, with some simple but intentional goals and strategies, you can change your behavior and enhance your effectiveness in diverse situations.  Learn More!

Getting Started with CQ Assessments - What Are Cultural Values?

Cultural Values (CVs) are preferences people have for how they navigate life. These values indicate how people prefer to interact, communicate, plan, and complete tasks. By understanding and comparing your preferences with the preferences of others, you will develop insights that can help you improve your own interpersonal effectiveness. Cultural Values (CV) preferences are neither good nor bad, rather they describe how you prefer to do things.  Learn more about Cultural Values.

Watch a short video on Cultural Values here

utilizing the Cultural Intelligence (CQ) framework

Once you understand your own Cultural Values, you can apply the CQ Framework to improve how you interact and work more effectively with others.

CULTURAL INTELLIGENCE, or CQ®, is a globally recognized way of assessing and improving effectiveness in culturally diverse situations. It’s rooted in rigorous, academic research conducted across more than 100 countries and it’s being used by leading companies, universities, and governments around the world.

Rather than memorizing facts about different cultures and applying stereotypes, CQ gives individuals and organizations a model for diagnosing and responding to complex intercultural situations.  Learn more about Cultural Intelligence.

In culturally diverse situations, CQ predicts:

What's Your CQ?

The 4 pillars of CQ are:

Cultural Intelligence, or CQ,

Assessing your Cultural Values and Cultural Intelligence

Once you understand your own Cultural Values, you can then use the CQ model to help improve your interactions with others. 

We recommend assessing your own Cultural Values and Cultural Intelligence by picking one of our Assessment options below.

DID YOU KNOW:  Your CQ is not fixed. With some simple but intentional goals and strategies, you can enhance your CQ. 


We have a variety of assessments that measure Cultural Intelligence (CQ) and Cultural Values (CV). Our CQ Assessments measure an individual’s capability to work and relate effectively with people from different nationalities, ethnicities, and cultural backgrounds.  Our Cultural Values Profile measures individual preferences that influence approaches to life, school, and work.  Our most popular assessments are below.  View all assessment options.

CQ Pro Assessment

Measure Cultural Intelligence & Cultural Values
  • Self-Ratings and Norms for the 4 CQ Capabilities and 13 CQ Sub-dimensions
  • Personalized Development & Action Plan
  • CV Mapping to Your Personal Norms
  • Available in Multiple Languages
  • Customized Feedback Report

CQ Pre/Post Assessment

Measure Cultural Intelligence Over Time
  • Self-Ratings and Norms for the 4 CQ Capabilties and 13 CQ Sub-dimentions (at Time 1 and Time 2)
  • Personalized Development & Action Plan
  • CV Mapping to Your Personal Norms
  • Available in Multiple Languages
  • Customized Feedback Report
  • Compare Pre/Post Assessment Scores

Cultural Values Profile

Assess Your Cultural Values
  • Practical tips for approaching life, relationships and work
  • Personalized Development & Action Plan
  • CV Mapping to Your Personal Norms
  • Available in Multiple Languages
  • Customized Feedback Report
  • Personal Values compared with 10 largest cultural clusters in the world

Feedback Report

Those that purchase a CQ Assessment receive a customized CQ Feedback Report.  The report identifies your strengths and developmental opportunities for functioning effectively in multicultural settings.

Individuals have personal preferences or individual cultural value orientations. Sometimes individual orientations reflect one’s nationality or ethnicity but not always. In the report, we show your personal orientation on ten cultural value dimensions compared to the tendencies of ten cultural clusters.

View images of a sample Feedback Report.

Measure your CQ - View our assessment options

Are you ready to start your journey toward Cultural Intelligence?  If so, get started by taking one of our CQ assessments.  Each assessment serves a particular purpose so if you aren’t sure which assessment is right for you, email us at and we would be happy to assist you.  

Ready to Get Started?

Schedule a meeting at your convenience to discuss your CQ Goals and Objectives. View Calendar

Shop our CQ Store to view our available assessments, eLearnings and other CQ options. CQ Store


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Complimentary Cultural Intelligence for Leaders Packet

Learn to Lead with Cultural Intelligence

Now, more than ever, companies need effective leaders at all levels of the organization. Being able to bring together and get the best out of team members from different generations, socio-economic backgrounds, ethnic roots, countries, religions, and educational backgrounds requires a Culturally Intelligent Leader.

We have a collection of Cultural Intelligence leadership articles written by social scientist, speaker, and author Dr. David Livermore.  The article topics include:

  • 5 Questions Culturally Intelligent Leaders Ask Themselves Every Day
  • Leadership Advice You Should Ignore
  • How Culturally Intelligent Leaders Make Decisions

About the Author

David Livermore, PhD (Michigan State University) is a social scientist devoted to the topics of cultural intelligence (CQ) and global leadership and the author of several award-winning books. Learn more about Dr. David Livermore by visiting his website.

To receive your complimentary CQ for Leaders Packet, please provide your email address below.

By submitting this form, you agree to receive promotional emails from The Cultural Intelligence Center (you can opt-out at any time).  We will send you an email with a link to download CQ for Leaders Packet.