Why One-and-Done Training Fails and How to Fix It


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Turning training into behaviour change remains a challenge for many HR professionals.

Our individual behavioural preferences are shaped by a lifetime of personal experiences. Yet in 2026, more than half of UK training courses last a single day or less, and most don’t change how we think, reflect and act at work.

Studies show that without reinforcement, learners forget up to 70% of information within 24 hours and 90% within a week. Unless the new skills are integrated into daily routines over time, old habits will quickly reappear.

In our first online episode of CQ Connects, we’re chatting to Quinton Pretorius, a CQ Fellow who believes that embracing a practice of continuous development can be the antidote to the traditional one-and-done approach.

Hosted by Polly Collingridge, we’ll be discussing why place-based learning, shared reflection, and immersive experiences will drive lasting behavioural change in a world moving ever more quickly.

Register now: https://www.linkedin.com/events/cqconnects-whyone-and-donetrain7463110477615865856/theater/