What are Behavioral Preferences?


icon of three arrows pointing opposite directionsHave you ever clashed with a colleague over how to approach a project?

icon of three arrows pointing opposite directionsFelt misunderstood in a conversation?

icon of three arrows pointing opposite directionsWondered why some people prefer structure while others thrive on spontaneity?

These differences aren’t random—they’re patterns rooted in deeply ingrained behavioral preferences that shape how we work, lead, and connect.

From how we communicate to how we lead, our natural tendencies influence the way we interact with the world. Recognizing these preferences—not just in ourselves, but in others—opens the door to stronger relationships, better teamwork, and more effective leadership.

The Key Behavioral Preferences


Individuals will fall somewhere on the spectrum for each of the following:

group of people
Individualism / Collectivism

Do you focus more on personal goals and rights or on group goals and personal relationships?

leadership
Power Distance

Do you value egalitarian decision-making, or are you more comfortable with clear hierarchies?

icon of flexibility
Uncertainty Avoidance

Do you embrace flexibility, or prefer clear plans and predictability?

competitive icon
Cooperative / Competitive

Do you favor collaboration and nurturing or competition and achievement?

time icon
Time Orientation

Do you prioritize short-term results or long-term planning?

communication-icon
Indirect / Direct Communication

Do you prefer clear, explicit messages or a more subtle, context-driven style?

icon of employee working
Being / Doing

Do you value contemplative time and relationships, or are you more driven by goal achievement?

icon of choosing
Universalism / Particularism

Do you believe that the same rules apply to everyone, or do you make exceptions based on relationships?

icon of emotion
Neutral / Expressive

Do you keep emotions private or openly express them?

icon of focus
Monochronic / Polychronic Focus

Do you prefer to focus on one task at a time or juggle multiple things at once?


Healthcare team

Why Behavioral Preferences Matter

Imagine a team where one person thrives on collaboration while another prefers independent work. One values hierarchy, while another resists authority.

Without awareness, these differences can lead to frustration. But when we recognize them as preferences, not problems, we unlock new ways to connect, collaborate, and lead.

Unlike skills that can be taught, behavioral preferences are deeply ingrained. They shape how we build relationships, make decisions, and approach challenges. When individuals and teams understand these natural tendencies, they can:

  • Build trust and stronger connections in both personal and professional settings.
  • Adapt communication styles to reduce misunderstandings.
  • Lead with greater awareness, tailoring their approach to different team members.
  • Shift from conflict to collaboration by seeing differences as strengths.

The more we understand about ourselves and others, the better we can work together.


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Want to see Behavioral Preferences in Action?

Discover how natural tendencies shape the way we communicate, collaborate, and lead. When you understand behavioral preferences, you unlock the power to lead better, connect faster, and collaborate smarter.

Get your free sample CQ® feedback report—and start your journey toward smarter collaboration today.

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