About Cultural Intelligence (CQ®)

Cultural Intelligence (CQ) is the capability to function effectively in culturally diverse situations.

CQ gives you a mental model for diagnosing and responding to complex intercultural situations on the fly. Rather than memorizing facts about different cultures and applying stereotypes, you can use CQ to succeed in any intercultural setting.

CQ Drive

Your level of interest, persistence, and confidence during multicultural interactions.

CQ Knowledge

Your understanding about how cultures are similar and different.

CQ Strategy

Your awareness and ability to plan for multicultural interactions.

CQ Action

Your ability to adapt when relating and working in multicultural contexts.

Four Factors of
Cultural Intelligence

Cultural Intelligence is comprised of four factors. All four factors are important for overall cultural effectiveness.

  • CQ Drive – The curiosity and motivation to interact across cultures or differences.
  • CQ Knowledge – Understand ways that cultures are different without resorting to stereotyping specific cultures.
  • CQ Strategy – Planning effectively in light of cultural differences.
  • CQ Action—Adapting behavior to fit the cultural situation.

Simply put, Cultural Intelligence (CQ) is an evidence-based framework of four key capabilities people can apply to function effectively in multicultural situations.

Cultural Intelligence Predicts

Hundreds of peer-reviewed studies demonstrate that in culturally diverse situations, CQ predicts:

What's Your CQ?

Take a complimentary CQ Assessment to find out (offer limited to those who work on behalf of organizations or are considered independent consultants or coaches).

Behavioral Preferences (or Cultural Values)

Cultural Intelligence (CQ) begins when you start to understand your behavioral preferences (sometimes referred to as Cultural Values).

Behavioral Preferences describe the ways people prefer to interact and how they navigate life. These preferences indicate how people like to interact, communicate, plan, and complete tasks. By understanding and comparing your preferences with the preferences of others, you will develop insights that can help you improve your own interpersonal effectiveness.

Learn more about Behavioral Preferences.

Cultural Intelligence Resources

We offer a wide variety of Cultural Intelligence resources to help you with your CQ journey. 

You can also follow us for updates on Cultural Intelligence by subscribing to one (or more) of the following:

Complimentary Cultural Intelligence for Leaders Packet

Learn to Lead with Cultural Intelligence

Now, more than ever, companies needs effective leaders at all levels of the organization. Being able to bring together and get the best out of team members from different generations, socio-economic backgrounds, ethnic roots, countries, religions and educational backgrounds requires a Culturally Intelligent Leader.

We have put together a collection of Cultural Intelligence leadership articles written by social scientist, speaker and author Dr. David Livermore.  The article topics include:

  • 5 Questions Culturally Intelligent Leaders Ask Themselves Every Day
  • Leadership Advice You Should Ignore
  • How Culturally Intelligent Leaders Make Decisions

About the Author

David Livermore, PhD (Michigan State University) is a social scientist devoted to the topics of cultural intelligence (CQ) and global leadership and the author of several award-winning books. Learn more about Dr. David Livermore by visiting his website.

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