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The Relevence of CQ

CQ is relevant to many types of people and situations. This includes:

Global leaders – those in for-profit and not-for-profit organizations who must provide leadership for multi-cultural groups of individuals.

Expatriates – employees who are sent (by their employers) to work in other countries

Professionals with global contacts – employees, consultants, marketing and sales managers, world-wide sourcing specialists, suppliers, customers, joint venture partners, and others who must interact regularly with people from different cultural backgrounds.

Members of multi-cultural teams – employees, community leaders, volunteers, students, and others who are members of culturally-diverse domestic or international teams.

Travelers – business executives, government representatives, students, vacationers, and others who travel to different cultures or study abroad.