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CQ-Strategy
CQ-Strategy is how a person makes sense of culturally diverse experiences. It occurs when people make judgments about their own thought processes and those of others. It includes:

• Awareness – knowing about one’s existing cultural knowledge
• Planning – strategizing before a culturally diverse encounter
• Checking – checking assumptions and adjusting mental maps when actual experiences differ from expectations

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CQ-Knowledge
CQ-Knowledge is a person’s knowledge about how cultures are similar and how cultures are different. It includes:

• Business – knowledge about economic and legal systems
• Interpersonal – knowledge about values, social interaction norms, and religious beliefs
• Socio-linguistics – knowledge about rules of languages and rules for expressing non-verbal behaviors

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CQ-Motivation
CQ-Motivation is a person’s interest and confidence in functioning effectively in culturally diverse settings. It includes:

• Intrinsic Interest – deriving enjoyment from culturally diverse experiences
• Extrinsic Interest – gaining benefits from culturally diverse experiences
• Self-efficacy – having the confidence to be effective in culturally diverse situations

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CQ-Behavior
CQ-Behavior is a person’s capability to adapt verbal and nonverbal behavior to make it appropriate to diverse cultures. It involves having a flexible repertoire of behavioral responses that suit a variety of situations. It includes:

• Non-Verbal – modifying non-verbal behaviors (e.g., gestures, facial expressions)
• Verbal – modifying verbal behaviors (e.g., accent, tone)

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